What is Social Media?
Social media is an emerging technology in interactive marketing. Social media consists of online tools such as blogs, sites like MySpace and Facebook or bookmarking sites like Digg that are used to connect with others. Social media tools like these enable people to share their insights, opinions and details about their everyday lives with as many people as they want to. They facilitate conversations between people through online means. Social media utilizes technologies on the web and allows for the sharing photos, video, audio and comments with many groups, depending on the medium.
The Benefits of Taking Advantage of Social Media Tools:
Where marketing is concerned, social media can be very successful in marketing a brand, product or service. Blogs have recently become a primary tool to market products and company-wide services. Even marketers are marketing their work in blogs! Other social media tools like bookmarking and websites allow people to become brand advocates without even knowing it. If you went and saw a movie, or really love a certain brand of clothing and advertise it openly, you are advocating that brand and possibly influencing others to try them out. Some believe that social media is the newest form of ‘word of mouth’ marketing out there. Other social media usage benefits:
- Usually free to use
- Allow for personalization
- Help build relationships
- Enables both personal and professional connections
- Place to express opinions openly
Rhythm Interactive offers Video Production Services to businesses in Orange County, other parts of Southern California, and outside California. Click here to learn more about Rhythm Interactive’s Interactive Marketing capabilities.