Statistics Corner

• According to Google, 75% of consumers have started researching their holiday purchases with 89% of those consumers starting their shopping online.
• The Online Marketing Trends website reported that in 2010, Internet sales accounted for $695 million on Black Friday alone.
• According to Media Post, during the 2010 holiday shopping season, social media and mobile capabilities were key drivers of sales on Black Friday with consumers using mobile devices for product reviews, promotions, price checks and to check-in while shopping at various stores.
• According to eMarketer, 36% of retailers said they plan to spend most of their holiday marketing budget on social media platforms during the 2011 holiday shopping season –  up from 27% in 2010.