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thesource
volume 6 | issue 67
july 2010
the search engine marketing issue
Your Source for Interactive Marketing Insights

Client of the Month

by admin

Barona Resort & Casino

Barona Resort & Casino is a premiere entertainment destination in San Diego County and a tribally-owned enterprise of the Barona Band of Mission Indians. The property features a 400 room hotel, an award-winning golf course, a luxury spa, fine restaurants and a large casino featuring a multitude of slots and table games.

Late last year, Barona Resort & Casino contracted Rhythm Interactive to provide services for email marketing needs. We migrated them from their old platform, “PostFuture,” into our integrated direct marketing platform, “RhythmMail.” This step alone was a major decision and based on our ability to provide more sophisticated tools and a platform that can scale with their needs.

In addition to supplying the platform to conduct email marketing, we provide strategic consulting and best practices for email campaign execution. Our services have enhanced their in-house capabilities resulting in a continuous stream of targeted and personalized email messages to their growing customer base and prospects.

Barona Resort & Casino also extends opportunities to us for other interactive marketing initiatives such as specialized campaigns consisting of microsites, social media and email. Recently Barona’s Online Marketing Manager, Michael Krupinsky participated in our successful Social Media Seminar as one of the panel speakers, sharing his insights on the successes the brand has seen in their integrated social media approach with their fan base.

We greatly value the relationship we have developed with Barona Resort & Casino. They are not only a great client to have, but are a pleasure to work with as well. We congratulate them on their designation as client of the month and thank them for their continued business and partnership.

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The Source | July 2010

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Client of the Month

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