Partner of the Month

RiechesBaird is on the of top of the B2B Branding agencies in the Untied States of America. They have conducted brand strategy and brand communications initiatives for B2B brands all over the world including clients such as American Airlines, Berazzoni, Linksys, Toyota, Sharp and Edwards Lifesciences.  Their unique model results in greater ROI for their clients and a seamless, streamlined approach to achieving their clients’ important business objectives.

Rhythm Interactive and RiechesBaird (RB) began to work together on client accounts in November of 2009.  The primary focus of our working relationship is a strategy first approach coupled with structured processes that support high level thinking and solution execution.  While RB works to create a client’s brand, Rhythm works to develop and execute actionable interactive marketing strategies that leverage the brand.  This combination of service provides clients with significant value as their brand and online marketing efforts are taken to levels where business goals are not only achieved, but exceeded.

The first client account we partnered on, was American Airlines Cargo (AAC).  RB had done some beautiful branding work, but needed a partner that could work in tandem to execute their corporate communications program.  Rhythm met with RB and AAC to discuss their business goals and specific communications requirements.  In response, we recommended our email application, RhythmMail.  We also worked with RB to develop several customized templates that enabled AAC to easily create branded HTML emails as needed.  Part of the process included integration with AAC’s customer management system.  This resulted in the creation of an end-to-end communications system that AAC personnel could fully operate and manage.  The results have been fantastic as AAC’s corporate communications program is in full swing.

Since RB and Rhythm first worked on AAC, there have several other client accounts that we have begun working on to deliver great brands and actionable marketing solutions.  We appreciate our partners and RB is certainly one of the best that we have had the pleasure of engaging with.