The interactive landscape from technology, to marketing channels continues to change every day putting more and more pressure on marketing firms to keep up. It’s like running a race that has no finish line, and to make it more challenging, there’s no time to take a breather as competition is fiercer than ever. This level of intensity is creating the need for firms to understand what they’re good at and to establish some degree of specialization. This is why strategic partnerships are becoming very important. It’s not possible for one firm to be good at everything, and recognizing and establishing key relationships with other firms that can complement service offerings, is becoming mainstream.

Partnerships take work. I’m not talking about marriage (we all know marriages take work but should I be putting that down in writing? Just kidding honey!). I’m talking about business partnerships. However, similarities exist between a business partnership and a marriage. The principles are similar just in a different context. This article explores maintaining a healthy business partnership once one has been established.

You’ve made the decision to seek professional help for your marketing needs, and you probably have a few high priority items that you need addressed. But how do you go about finding an agency that can meet your needs? It can be a daunting task if you haven’t been through the process of selecting and building a trusting partnership with a marketing agency before. Or perhaps you are recovering from a previous negative experience with a marketing agency. Either way, there’s high potential for putting the wrong team together without knowing it, and that can be an expensive, frustrating mistake. As if finding a great agency isn’t hard enough, once you have made your selection there is the difficult issue of making sure you are getting the most out of the partnership. Never fear. Rhythm Interactive has put together a few tips to help you pick a winning team and ensure great results:

Intelligent brands in today’s market form strategic alliances with other brands to augment their offering. Alliances are different than co-branding. They extend beyond the four walls of an organization and connect with other suppliers, vendors and products that relate to the brand experience but don’t compete with it. One example is Starbucks and the New [...]