thesource
volume 6 | issue 65
may 2010
the user-experience issue
Your Source for Interactive Marketing Insights
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The Source | May 2010
In this Issue
Client of the Month
Custom Comfort Mattress (CCM) is family owned mattress manufacturing company located in Orange County, California. CCM is known for making a better mattress by sticking to traditional best practices that have set them apart from their competitors for over 20 years.
Statistics Corner
According to Net Applications’ Market Share, in Feb 2010 about 94% of users have resolutions of 1024×768 or more.
- Video ads placed in full-episode TV programs streamed online deliver better results for advertisers than corresponding broadcast TV ads, according to studies conducted by Nielsen.
- Google accounted for three quarters of all spending on search advertising in the U.S. during the first three months of 2010, up from a 74.2 percent share in Q1 2009 and 72.3 percent share in Q4 according to a report from agency Efficient Frontier.
- According to a Silverpop poll, both (B2B) and (B2C) e-mail marketers consider identifying the best time to send messages the most effective e-mail marketing tactic. They also agree on the importance of including marketing promotions in transactional messages and using surveys to gather information about their recipients.
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Featured Services
- User Research & Modeling
- Information Architecture
- Interaction Design
- Visual Interface Design
- Content Development