To become consumer’s preferred choice and to sustain competitive advantage, brands must deliver quality at every touchpoint. Exceptional user experiences are at the center of it all, but good user experiences don’t just happen. This article breaks down some of the principles that allow for the creation of successful user experiences and makes a case for well articulated UX strategies as a necessary component of every business plan.

When a consumer has a positive user experience they typically feel it more than they analyze the experience itself. A consumer will rarely breakdown all the touch points they encountered leading up to the decision to buy. They will however, know exactly how they felt about a product or service, directly in conjunction with their experience using it. To executives this means it’s a must to develop customer experiences that make people feel better, good or great!

Considering User Experience (UX) design is a business imperative in today’s customer-centric environment. While some view it as cost-prohibitive, this article outlines a “lean and mean” approach to UX that still delivers results. Since the economic downturn, we’ve worked with plenty of tight budgets at Rhythm Interactive. For us, that has never meant compromising our process or devaluing UX. We’ve just had to adapt.

User experiences for Internet-connected devices are constantly evolving, sometimes to adapt to new technologies and sometimes because people have just figured out better ways to do things. The following are a couple of examples of innovations that are improving the way people interact with computers.