Noritz America is the largest manufacturer of tankless hot water heaters and has been a client of Rhythm Interactive for over 3 years. During this time, the primary service we have performed for Noritz has been Search Engine Optimization (SEO). The process that we followed when we began SEO services for Noritz included a discovery phase that provided foundational understanding of the Noritz business model. Additionally during monthly SEO progress meetings, conversations often touched on other marketing efforts Noritz was engaged with beyond SEO.