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thesource
volume 6 | issue 62
february 2010
the process issue
Your Source for Interactive Marketing Insights

Client of The Month

by admin

Noritz America is the largest manufacturer of tankless hot water heaters and has been a client of Rhythm Interactive for over 3 years.  During this time, the primary service we have performed for Noritz has been Search Engine Optimization (SEO).  The process that we followed when we began SEO services for Noritz included a discovery phase that provided foundational understanding of the Noritz business model. Additionally during monthly SEO progress meetings, conversations often touched on other marketing efforts Noritz was engaged with beyond SEO.

By following our process that initially was SEO focused, we have been able to leverage the information learned during discovery and apply it to the development of new innovative strategies for Noritz.   This has included a successful online sweepstakes and website improvements to support better user engagement.  We are also working to develop landing pages for a radio advertising campaign that will be featured on KFI beginning February 22, 2010.

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The Source | February 2010

Client of The Month

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