CreativeHeads.Net is a job board that specializes in the Video Game, Animation, VFX, and Software/Technology industries. The company is owned and was founded by two industry veterans who are experts in their field. CreativeHeads.Net recently hired Rhythm Interactive to help them leverage social media to improve brand recognition. To do this we met with CreativeHeads.Net to understand their business goals. We also worked to understand who their customers are and what is important to them. We then created a social media guidelines document that identified the strategic approach to leveraging social media and which channels would be used.