Client of the Month

CreativeHeads.Net is a job board that specializes in the Video Game, Animation, VFX, and Software/Technology industries.  The company is owned and was founded by two industry veterans who are experts in their field.  CreativeHeads.Net recently hired Rhythm Interactive to help them leverage social media to improve brand recognition. To do this we met with CreativeHeads.Net to understand their business goals. We also worked to understand who their customers are and what is important to them. We then created a social media guidelines document that identified the strategic approach to leveraging social media and which channels would be used.

Once this document was completed, we set up the CreativeHeads.Net twitter page, Facebook Fan Page and a group on Linkedin. We began to listen to posts about, industry news, events, hot topics, trends, statistics, etc., and then aggregated and used that information to post good resource information on the CreativeHeads.Net social media channels. We also periodically listed job opportunities that were available on the job board. Within just a few weeks the CreativeHeads.Net twitter following grew to over 1,000, the Facebook fan base reached over 600 and the Linkedin Group had over 500 members.

The feedback and interaction through these channels has been huge as CreativeHeads.Net has gained important insights about customer perceptions and preferences. Furthermore, they have been able to engage in real-time with customers which has helped them gain new customers through referrals and recommendations. Prior to using social media, CreativeHeads.Net largest distribution channel had been email with about 40,000 addresses which was amassed over 3 years. Now, within two months, social media has quickly added over 2,000 more contacts and is growing each day.

Overall, CreativeHeads.Net has been able to quickly spread their brand in ways that they had never before been able to do.