thesource
volume 5 | issue 59
november 2009
the emerging media issue
Your Source for Interactive Marketing Insights
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The Source | November 2009
In this Issue
Client of the Month
CreativeHeads.Net (CHN) has been a client for over 6 years. During that time we developed their website and have assisted with email marketing initiatives. CHN recently saw one of our email announcements that was promoting our presence on Twitter. They called us and wanted to learn how they could take advantage of Twitter and other social media channels to grow their business.
Our social media team met with key stakeholders from CHN to better understand some of their key business goals. We then spent two weeks researching activity for them and their industry on various social media channels. Our next step was the creation of a detailed social media marketing plan. It included tactics for Twitter, Facebook and LinkedIn.
Statistics Corner
- According to the Pew Internet and American Life Project, 45 percent of adult U.S. Web users use social networks, and 19 percent use Twitter or similar services
- More than 4 out of 5 Americans online visit social networks at least once a month - Forrester Research
- U.S. users streamed 41 percent more video content in August 2009 than they did during the same period in 2008 according to ComScore
- 75 percent of marketers plan to increase social media outreach in 2010, while roughly 50 percent of their efforts will be in each of the following: SEO, email marketing, and virtual events/environments - research by Unisfair
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Featured Services
- Social Media Marketing Strategy & Management
- App Development
- Optimizing Websites for Mobile