In this month’s issue of The Source, we talk about marketing with online video. In our lead article, we discuss creating video on a budget. Next revisit the idea of “going green” but instead of green design, this time we’re talking about green screen! Then we share a few viral video tips and tactics. Finally, we outline some trends and forecasts for online video.
We hope you find this issue of The Source informative and, as always, we welcome your feedback.
Tony Brinton , Creative Director & Editor in ChiefOnline Video on a Budget
It seems like we’ve been waiting forever for video to meet our expectations over the web. It has come a long way in the past few years and the technology is finally to the point where it’s delivering a pretty good user experience. As a result, marketers are having to respond to the growing demand for online video from their users. The cost to implement full-scale video productions can be expensive, although worth it in many cases. If you want to take advantage of online video but your budget is tight, in some situations, a lot can still be done with a little. This article explores some common applications that are well-suited to lower-budget productions and some tips for getting the most value for your money.
My Favorite Color is Green
Green can mean many things nowadays. It could mean money as in “greenbacks”, or energy as in “green energy”, but in this article I’m referring to “green screen.” What is green screen and what is it used for? We’ve all been exposed to the effects of green screen in action across film, TV and the web even though you really don’t see it. It’s the technology used for shooting film or video of actors and placing them into any environment. With this technology, the possibilities are endless and best of all, it’s really fun!
Read the ArticleViral Video Tips
Online Video Viewing Continues To Rocket! Total Online Streams Up 41% From Last Year.
The Nielsen Company reported in August 2009 that year-over-year, unique viewers, total streams, streams per viewer and time per viewer increased by 41 percent in total streams.
Yes! It’s true, video is red hot and getting hotter every day. To take advantage of the channel, I recommend a good healthy dose of viral video. The upside is huge, and the costs can certainly be contained when needed. To make video viral work there are some necessary ingredients to achieve success. Here are a few tips:
Read the ArticleTrendwatch
Online video has finally arrived and it’s growing every day. Not just from content being uploaded by consumers to YouTube and other popular video sites, but in the way marketers are taking advantage of it. This article touches on some trends and forecasts we see for online video.
Read the Article
