Trendwatch

There’s certainly some strong trends we’re seeing in how green brands are being marketed. In some cases, the similarities between brands is shocking. The challenge soon may be to appear “green” but different from your competitors.

From a visual standpoint, soft gray’s often provide a pleasant backdrop. Of course green is a dominant color in much communication material, but is still used mostly as an accent. Ample negative space gives the format an open feeling, which conveys cleanliness. There is also an underlying scientific feel to the designs - almost clinical as though we’re being immersed in a laboratory environment. Which makes sense when one considers the role that advanced technology often plays when innovating sustainable solutions. Bright blue seems to be the other popular color to provide variety in green brands’ primary palette. It works because it’s fertile, breeding and life-giving and most people associate it with water. Together with green, blue helps create what’s called an analogous color scheme, meaning it’s next to green on the color wheel. Analogous color schemes are known to be pleasant, easily digestible and safe. Below are a few examples of websites from leading green brands.

Method
http://www.methodhome.com

Prius
http://www.toyota.com/vehicles/minisite/newprius/

Ecomagination
http://ge.ecomagination.com/

 
Honda
http://www.automobiles.honda.com