Back to the February 2009 issue.

Search Marketing

(by Peter Bohenek, President)

Search Marketing (SM) is now more important than ever! This year there is a huge expectation that SM will be higher in demand. The primary reason is the economy. First, there has been an ongoing shift from traditional advertising to interactive for a couple of years now. In 2009, the economy will certainly accelerate this trend, as marketers must show results for every dollar spent. They now realize that the best way to reach people is through the Internet.

The second part to this “perfect storm,” also due to the economic downturn, is that people are more likely to stay home rather than go out and spend money to shop or dine out. Today more and more people are looking to the Internet as their source for entertainment, news, shopping, networking and research. The trend is growing and will surely grow over the next several years.

This means that a company looking to increase sales in the 21st century must leverage the Internet. As more pairs of consumer eyes are now focused on the Internet than almost any other advertising medium, marketing dollars are best spent on interactive. Companies slow to adapt will face huge challenges keeping up with the competition. Those that adapt the fastest and take the proper steps to ensure that the maximum numbers of consumer eyes are exposed to their brand, visit their website and buy their products or services, will be the winners.

Search Marketing is one of the most cost effective methods of tactical marketing on the Internet. It involves different methodologies to promote your website by increasing visibility in search engine result pages (SERPs.) SM can include search engine optimization, paid placement, contextual advertising, and paid inclusion. It can also include strategies such as link building and viral tactics. SM, when performed properly, can yield huge results that can significantly boost traffic and ultimately sales.

Rhythm Interactive has offered Search Marketing services for several years now and we have achieved great successes for clients. Newroadsautoloans.com has seen a 45% conversion rate on their pay-per-click campaign, and Noritz.com has reached over 240 first place positions and seen over 600 keywords in the Top 10 of major Internet search engines. Results like this prove our capabilities but also show the measurability of interactive marketing.

Let us show you how a well-structured Search Marketing campaign can improve your bottom line. Call us today!





Statistics Corner

75 percent of online adults 18 to 24 have a profile on a social networking site, according to a recent study from the Pew Internet & American Life Project.

Generation Y is the most social demographic segment online, according to the Pew Internet & American Life Project. They are most likely to play games, watch videos, send instant messages, read and post blogs, and participate in social networking sites.

Google recently reported an 18 percent increase in fourth quarter earnings over the same period last year.

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