Back to the February 2009 issue.

Noritz

(by Peter Bohenek, President)

Noritz Tankless Gas Hot Water Heaters - Always Hot!

Noritz is a manufacturer of tankless hot water heaters. The units they build are highly efficient and can cut your monthly gas water heating costs up to 50%. The heaters feature an advanced electronic control system that ensures temperature stability while providing an endless supply of hot water. Noritz America’s vision is to fundamentally alter the way hot water is viewed in America. Their aim is to reduce the detrimental effects to the environment caused by manufacturing and using water heating appliances, while increasing the comfort that these products deliver to the user. Through integrity in these actions, Noritz will become a premier supplier and educator in the water heater industry.

Noritz has been a Rhythm Interactive client for approximately two years. During this time we have provided Search Engine Optimization (SEO) services and assisted with the launch of their upgraded website, which went live mid 2008. Noritz.com is comprised of a great deal of comprehensive information about tankless hot water heaters, providing homeowners with the information they need to understand how the heaters work and the benefits derived from their use. The site also features a separate section for commercial users.

Our job has been, and continues to be, the optimization of the website. The goal is to get Noritz.com ranked as high as possible for top targeted keywords that are drivers of traffic to the site. To date, the results have been excellent, as Noritz has over 240 first place positions and over 600 keywords in the Top 10 of major internet search engines. Our Search Engine Optimization work includes meta tag development, content production, keyword research, monthly reporting, alt tag development and several other “must do” tasks related to SEO.

Rhythm Interactive’s SEO efforts have resulted in significant ranking increases (Top 10 rankings have nearly doubled) for top target keywords since we began working on the account. We are pleased to have performed these services for Noritz and look forward to assisting them with their website marketing and search marketing needs in 2009.

For more information about Search Engine Optimization, Search Marketing or Website Marketing Services, please contact us today.





Statistics Corner

75 percent of online adults 18 to 24 have a profile on a social networking site, according to a recent study from the Pew Internet & American Life Project.

Generation Y is the most social demographic segment online, according to the Pew Internet & American Life Project. They are most likely to play games, watch videos, send instant messages, read and post blogs, and participate in social networking sites.

Google recently reported an 18 percent increase in fourth quarter earnings over the same period last year.

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