The Source | February 2009

Client of the Month: Noritz

Noritz Tankless Gas Hot Water Heaters - Always Hot!

Noritz is a manufacturer of tankless hot water heaters. The units they build are highly efficient and can cut your monthly gas water heating costs up to 50%. The heaters feature an advanced electronic control system that ensures temperature stability while providing an endless supply of hot water. Noritz America’s vision is to fundamentally alter the way hot water is viewed in America. Their aim is to reduce the detrimental effects to the environment caused by manufacturing and using water heating appliances, while increasing the comfort that these products deliver to the user. Through integrity in these actions, Noritz will become a premier supplier and educator in the water heater industry.

Service Spotlight: Search Marketing

Search Marketing (SM) is now more important than ever! This year there is a huge expectation that SM will be higher in demand. The primary reason is the economy. First, there has been an ongoing shift from traditional advertising to interactive for a couple of years now. In 2009, the economy will certainly accelerate this trend, as marketers must show results for every dollar spent. They now realize that the best way to reach people is through the Internet.

Search Marketing Thriving in a Depressed Economy

Television, all forms of print, and radio are becoming decimated by the economic climate. Marketers’ budgets are getting slashed, and these traditional forms of advertising businesses are forced to lay off workers and in some cases, close their doors. Despite the hit with traditional media, various forms of interactive advertising are holding strong, one being search marketing.

The Rise of Facebook

I’ve had a Facebook account for a couple of years, but never really used it that much. Then an old friend of mine sent me a friend invite and asked me to update my profile. So, I did what he asked, and within a few days, I was swarmed with new friend invites. In a matter of a few months, my number of “friends” has grown 1000%. Since I have been enjoying reconnecting with old friends via Facebook, I noticed many others experiencing the same situation. This sparked some curiosity as to how Facebook is performing. After a quick investigation, 2009 will be seen as the year of the rise of Facebook.