Interactive Highlights for 2008

2008 was a year many would like to forget. The economy faltered worldwide, and in the U.S. practically every business sector was effected. Advertising was not immune, as traditional agencies were hit hard from client budget cuts. However, the year for interactive marketing was not so bad, it was actually fairly strong. Below are interactive highlights for 2008.

• The shift from traditional advertising to interactive accelerates. This is due to the need for companies to cut costs drastically but still retain some form of marketing. 
• The iPhone explodes. In summer of 2008, Apple releases the new improved iPhone that features faster Internet access and “Apps.” Consumers flock to the revolutionary device.
• Social media adoption accelerates. MySpace, Facebook and LinkedIn dominate the social media landscape. However, marketers struggle with implementing effective social media marketing campaigns.
• Online video makes big strides. YouTube becomes a go-to source for entertainment and a favorite launching pad for viral marketing. High quality HD video improves the user experience and many new startups base their business model on online video.
• Ecommerce holiday sales drop for the first time since 2001. According to Comscore, sales are down 3%, attributed to the economy and a shortened holiday season.
• Email and search marketing continue to be the staples of cost-effective interactive marketing. However, marketers get more strategic with the tactics to drive increases in ROI.
• Rich Internet Application bursts onto the scene through Widgets, Gadgets and iPhone apps. Their simplicity and focused functional capabilities attract numerous users. 

These were the biggest highlights for 2008. Of course other important developments have taken place, but I would argue the list above dictates where the majority of action is taking place in the world of new media. 2008 was a challenging year for many, but the future is looking bright for New Media.