The Source | January 2009

Client of the Month: Clients of 2008

(by Peter Bohenek, President)

Incredible!  2008 gone - welcome 2009.  Time is our most valuable resource. Luckily we don’t have to import it from the Middle East or somewhere else.  We all have time and have the same amount to work with each and every day.  I’m happy to say Rhythm Interactive spent a great deal of time busting out top quality work for clients during 2008.  Before we fully step forward into 2009, we’d like to take a few minutes to revisit a handful of clients that made 2008 an amazingly wonderful year!!

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Service Spotlight: Website Development

(by Peter Bohenek, President)

Rhythm Interactive has been in the interactive business for more than 13 years now.  It is safe to say that we know interactive marketing and that the one most important facet is the company website. The reason is simple: online marketing, branding, general customer communication, tracking mechanisms, and understanding results are all supported by and achieved through a well-devised web presence.

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Interactive Highlights for 2008

(by Craig Cooke, CEO)

2008 was a year many would like to forget. The economy faltered worldwide, and in the U.S. practically every business sector was effected. Advertising was not immune, as traditional agencies were hit hard from client budget cuts. However, the year for interactive marketing was not so bad, it was actually fairly strong. Below are interactive highlights for 2008.

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Trends to Watch in 2009

(by Craig Cooke, CEO)

2009 will be an interesting year to say the least. The challenges of the economy will add pressures to the advertising industry, and interactive could suffer somewhat as a victim to overall budget cuts or it could come through with flying colors as the cost-effective vehicle to still conduct marketing efforts. I tend to believe it will be the latter. Last year my predictions were accurate (see January 2008 issue of The Source) except some could definitely argue with my statement that “2008 is going to be great.” It was great for interactive but as we all know, extremely challenging for most. Even the overall technology sector was hit despite the current growth stage of the Internet. So here are the predictions for the interactive industry in 2009. If only I had a crystal ball… ;).

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Statistics Corner

Forrester Research estimates that online advertising in North America will grow from $25 billion in 2008 to $59 billion by 2012 with a recession.

According to NetPop Research, activity on social media sites from 2006 to 2008 increased 93 percent.

Google recently reported that the 5 fastest rising search terms in the U.S. for 2008 were: 1) Obama, 2) Facebook, 3) ATT, 4) iPhone and 5) YouTube.

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