The Source | December 2008
Client of the Month: Online Trading Academy
Online Trading Academy is the leading trading school in the world. This rapidly growing organization has over twenty locations throughout the world with their corporate headquarters located in Irvine, California. Online Trading Academy is unique in the fact that they teach their customers a true understanding of how world financial markets operate. They do not teach “get rich quick with my automated stock program” that, unfortunately, so many traders fall victim to when first learning how to trade. Another aspect that differentiates them from other trading schools is that they let their students perform live trades with the school’s capital so learning is entirely risk-free. No other school in the world offers this.
Read the ArticleService Spotlight: Strategic Planning
Rhythm Interactive is a full service interactive advertising agency located near the heart of Orange County in Aliso Viejo, California. We combine strategic marketing, user-centered design and elegant technology to create immersive brand experiences across a variety of channels in order to engage our clients’ customers, convert prospects and increase sales. To accomplish our work, we follow a process called the RI-5 Framework for success that begins with “Insight,” which includes planning and discovery.
Read the ArticleMixed Messages from Cyber Monday
Cyber Monday is the new big retail shopping day conducted online the Monday following the traditional Black Friday retail shopping day. Typically, the results from Cyber Monday tend to serve as a predictor of the remaining online holiday shopping season. Cyber Monday just occurred on December 1st, and the message is somewhat mixed.
Read the ArticleThe Importance of Strategic Planning
I thought it would be important to elaborate a bit more about strategic planning, particularly about the purpose it serves and the associated results that can be achieved. In working on projects it always amazes me how well our process works to deliver the results that a client is looking for. One client project that I’d like to focus on for the purpose of proving my point that “strategy first” is the universal law of success in marketing is Consumer Portfolio Services (CPS). CPS is a “bad credit” auto loan financing company that works directly with dealers. They came to Rhythm Interactive with a goal of developing an online marketing channel that would enable them to market directly to the consumer.
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