Back to the November 2008 issue.

State of Connecticut Dept. of Culture and Tourism

(by Peter Bohenek, President)

We are proud to have the State of Connecticut as a client. We have enjoyed this working relationship for over five years and are looking forward to many more. In working with the state, we specifically support the Tourism Department.

Our efforts include the development and ongoing management of www.ctvisit.com, the primary website for the Tourism Department. The site is rich with information about numerous vacation destinations within the state. Its function is to promote these destinations to out-of-state viewers and ultimately influence their decision to visit Connecticut.

The site was developed complete with a comprehensive Content Management System (CMS) that enables tourism personnel to easily update all content sections of the website. The site also features a permission-based interface that enables property owners (attractions, restaurants, destination points, etc.) to logon and update their listings. This helps to ensure that content is always current and timely without requiring resources from the tourism department to make it happen.

We created the site using a best practices approach to web application development. The process included planning, discovery, information architecture diagrams, object-oriented programming and detailed testing procedures to ensure intended functionality and positive user expereinces. The completion and implementation of the site was a major milestone for the Tourism Department as it quickly became a robust marketing tool.

We also execute and manage the biannual email marketing sweepstakes campaign that takes place in the summer and the Fall of each year. The sweepstakes system involves email and the use of two microsites. Email (sent through our RhythmMail platform) is the delivery mechanism to engage recipients, and the microsites are where recipients sign up to participate in the sweepstakes. The sweepstakes program has been hugely successful as millions of new sales tax dollars have been generated from increased tourism since the program began.

Overall, we have supported the Connecticut Tourism Department at a high level and have certainly helped them achieve their business goals. Please contact us to learn more about this client and our working relationship with them.





Statistics Corner

Jupiter Research recently reported that 94 percent of the travel sector sees a strong return on investment in online advertising, versus TV and radio (3 percent) and print (3 percent).

China surpassed the United States in the number of broadband connections to the Internet in August of 2008 according to a study performed by Point Topic

In a recent survey, 46 percent of those who use social networks have also accessed social sites through a mobile phone according to ABI Research.

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