Back to the October 2008 issue.

Orange County’s Credit Union

(by Craig Cooke, CEO)

Orange County’s Credit Union offers the access, security, and stability of any high-profile bank, with access to over 25,000 CO-OP Network ATMs, as well as investment options, auto loans, and mortgages. But, unlike your typical bank, they offer lower loan rates and fewer fees, based on the strength of over $800 million in assets. And unlike today’s banks, they are a member-owned, not-for-profit financial institution. Which means all revenues are shared among 82,000 members.

For over three years, Orange County’s Credit Union has used our RhythmMail platform for email marketing. A wide variety of communications is sent, ranging from eStatement notices to special events and promotions. Every month, the client sends out a significant amount of email on their own, thanks to the flexibility of the RhythmMail application.

Upcoming initiatives include upgrading their RhythmMail account with higher-end features so they can deliver more personalized and relevant emails. Discussions are in place for other exciting interactive initiatives in the near future. Rhythm Interactive thanks Orange County’s Credit Union for their business and future opportunities. Congratulations on being selected as October’s client of the month.





Statistics Corner

By year end there are expected to be over four billion mobile subscribers worldwide, according to a report from the International Telecommunications Union.

Europe’s digital economy will grow by up to 18 percent a year and could be worth $640 billion by 2012, according to a study from Booz and Company.

According to eMarketer, advertisers will spend about $25 billion online this year in the U.S., which is a growth rate of 17.4 percent over last year.

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