The Source | October 2008
Client of the Month: Orange County’s Credit Union
Orange County’s Credit Union offers the access, security, and stability of any high-profile bank, with access to over 25,000 CO-OP Network ATMs, as well as investment options, auto loans, and mortgages. But, unlike your typical bank, they offer lower loan rates and fewer fees, based on the strength of over $800 million in assets. And unlike today’s banks, they are a member-owned, not-for-profit financial institution. Which means all revenues are shared among 82,000 members.
Read the ArticleService Spotlight: Marketing Through Emerging Media
In today’s fast-paced world, getting your marketing message out in front of your target audience is more challenging than ever. This is a direct result of the dynamic nature of the Internet; each day there seems to be a new method or channel to reach the target audience. This phenomenon is called “Emerging Media.”
Read the ArticleTurn Your Customers Into Purchasing Partners
Recently, I have seen an explosion in what I refer to as “personalized messaging.” Personalized messaging can be defined as marketing to each person on an individual basis, related to their interests and their preferences. This method of marketing is extremely effective and can often act as a catalyst to developing brand champions. Furthermore, when you establish a one-to-one relationship with individual customers, the traditional “customer” classification is transcended, and they become what I call a “Purchasing Partner.”
Read the ArticleThe Latest Emerging Media Trends
As the Internet continues to grow, innovations keep occurring at a breakneck pace. I haven’t had this much trouble keeping up with the emerging trends since 1998, when anyone with an idea launched a new product or service online. This article will explore some of the latest trends that have immense potential in the world of emerging media.
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