Back to the September 2008 issue.

Online Advertising

(by Peter Bohenek, President)

I have to say that advertising on the Internet has gotten really interesting and more exciting than ever. I remember five years ago when people in the industry talked about the advent of broadband being very far off into the future. For those that don’t know it yet, the future has arrived! Broadband is here, and it’s going strong.

The dream of broadband was all about developing online experiences that would WOW viewers. Broadband meant freedom from file size constraints and therefore the ability to use video, graphic intensive websites and other interactive tools that five years ago just couldn’t be supported. For marketers, broadband would be a means to capture viewer attention in ways that static environments just couldn’t do.

Today, the Internet landscape has drastically changed now that the limiting factor of file size has been significantly reduced. Now rich media ads, video ads, Flash banners and other large file size communication tools can be leveraged to grab viewer mind share. Rhythm Interactive excels at utilizing these tools on behalf of our clients to market their products and services.

We offer:

  • Video Ad Development and Placement
  • Rich Media Ad Development and Placement
  • Online Media Buying
  • Development of Advertising Campaign Strategies
  • Banner Ad Design and Development
  • Management of Affiliate Marketing Campaigns
  • Online Advertising Consulting

Our online advertising services take full advantage of the opportunities that broadband has brought to the Internet advertising game. The ability to capture a viewer’s attention considerably increases when a person walks onto a website home page (using video and green screen technology), looks the viewer in the eyes and tells them why they should buy your products. This is what broadband means – deeper, richer experiences that have the ability to attract and hold a viewer’s attention. Whether its video, Flash or banner advertising, the Internet has reached a whole new level of interaction.

Rhythm Interactive is a full service interactive advertising agency. We offer a complete suite of online marketing services. We have the experience and expertise to take your marketing efforts to the next level!

Please call us today to discuss online advertising and learn how it could help you grow your business.





Statistics Corner

According to the Pew Internet and American Life Project, the percentage of users who use search engines on a typical day has increased from one third of all users in 2002 to 49 percent today.

According to a survey conducted by the Pew Internet and American Life Project, 13 percent of users surveyed said they visit social sites on a daily basis.

According to the Pew Internet and American Life Project, email is the biggest daily activity of Internet users.

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