Back to the September 2008 issue.

L.A. Lifestyle

(by Peter Bohenek, President)

L.A. Lifestyle (LALS) is a premium manufacturer and distributor of their own brand of nutritional products. They offer some of the highest-quality wellness products on the market and sell them exclusively online. For individuals that live an active lifestyle, LALS sells a full range of support products that provides the human body with all it needs to reach and maintain optimum levels of performance. What makes L.A. Lifestyle different from the pack of other vitamin companies is that they manufacture their own products. This provides them with means to select the finest ingredients and ensure optimum product processing.

L.A. Lifestyle came to Rhythm Interactive in mid 2007 with a need to develop their brand and their online presence. We began our engagement with LALS working through a detailed discovery process that helped us understand LALS from the top down. It also enabled us to get aligned with LALS’s business goals such that a detailed strategic plan could be developed.

The plan reflected and expanded on the collective vision that was established during the discovery process, and it served as the road map that was followed on multiple initiatives that included:

  • The development and design of the L.A. Lifestyle brand: logo, graphic standard guide, product label designs and all key messaging and primary talking points.
  • A robust ecommerce website.
  • An email program aimed at supporting client retention and acquisition.
  • The deployment of an affiliate based marketing program that included banner development and campaign management.
  • The implementation and ongoing maintenance of a blog program.
  • The implementation and ongoing maintenance of a search optimization program.
  • The development and management of a Pay-Per-Click marketing system.

Each of these initiatives was a critical component that needed to be developed to bring L.A. Lifestyle to life on the Internet. The results have been astounding. The brand look and feel is amazing and captures the essence of what the company stands for. The website offers customers an ecommerce experience that of course includes the ability to purchase products online, but also offers helpful articles and “Health Talk,” which is a means to obtain expert insights from a live person. Additionally, online marketing initiatives are operational, and sales have started to come in.

Overall, L.A. Lifestyle leveraged Rhythm Interactive to bring their line of nutritional products to the Internet and market those products to their target audience. The mission was accomplished!

To learn more about L.A. Lifestyle, please visit www.lalifestyle.com.

Read more about our work in L.A. Lifestyle’s Case Study

If you would like to discuss this client engagement or learn more about Rhythm Interactive’s services, please contact us today at 949.215.1250.





Statistics Corner

According to the Pew Internet and American Life Project, the percentage of users who use search engines on a typical day has increased from one third of all users in 2002 to 49 percent today.

According to a survey conducted by the Pew Internet and American Life Project, 13 percent of users surveyed said they visit social sites on a daily basis.

According to the Pew Internet and American Life Project, email is the biggest daily activity of Internet users.

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