The Source | September 2008
Client of the Month: L.A. Lifestyle
L.A. Lifestyle (LALS) is a premium manufacturer and distributor of their own brand of nutritional products. They offer some of the highest-quality wellness products on the market and sell them exclusively online. For individuals that live an active lifestyle, LALS sells a full range of support products that provides the human body with all it needs to reach and maintain optimum levels of performance. What makes L.A. Lifestyle different from the pack of other vitamin companies is that they manufacture their own products. This provides them with means to select the finest ingredients and ensure optimum product processing.
Read the ArticleService Spotlight: Online Advertising
I have to say that advertising on the Internet has gotten really interesting and more exciting than ever. I remember five years ago when people in the industry talked about the advent of broadband being very far off into the future. For those that don’t know it yet, the future has arrived! Broadband is here, and it’s going strong.
Read the ArticleOnline Display Advertising Gets Better With Age
Online display advertising has been around for a long time, but gone are the days of the traditional 468×60 animated gif purchases as a run-of-network placement. This advertising medium has matured and is offering new methods of reaching target audiences more effectively.
Read the ArticlePress Releases 2.0
In the 20th century, the world of public relations (PR), much like the world of advertising, was less complex. In the good old days, traditional press releases were written for journalists to take notice and hopefully run with the story. Of course, there are many other aspects to public relations other than press releases, but for the purpose of this article, let’s focus on how this tool is evolving thanks to the power of the Internet.
Read the Article