KPA/ThermoGenesis

For over 20 years ThermoGenesis has been a world leader in the processing, preparation, and preservation of cord blood and stem cells. The technology developed by ThermoGenesis has led to industry-leading technological platforms, efficient processes, and unparalleled dependability. Additionally, they have consistently provided meaningful insights into the unique challenges — and promises — of this complex.

ThermoGenesis is also well-positioned to keep you on the leading edge of innovation. Through active research and development, industry collaborations, and engineering breakthroughs, their uniquely effective products will continue to enable tomorrow’s scientific and clinical advancements.

We were introduced to the ThermoGenesis project through our partner agency KPA Healthcare Advertising, Inc. KPA contacted Rhythm Interactive in the beginning of February 2008 with a strong need to have a first class website developed for their client, ThermoGenesis. We met with KPA and the ThermoGenesis teams to better understand the specific needs of the project.

After several discussions, we learned that the primary business goal the website needed to satisfy was to effectively communicate press release activities that were increasing in parallel with recent business activities. Secondary goals ranged from investor communication and support to a content management system that would enable members from the ThermoGenesis team to easily update content and post press releases.

After a two weeks of planning and content gathering the website development process was underway. KPA developed the initial menu system of the website while Rhythm worked to confirm it from a navigational point of view. Rhythm also began to plan the architecture of the back end of the website that would support the content management system.

The development of a full set of wireframes came next which led to the completion of a fully functioning beta version of the website. The last step in the process was to take the overall design and style of the website and apply it to the database system creating the completed website. At this point the site was tested and reviewed by ThermoGenesis. Minor revisions were requested, performed and the site was launched.

To date the site has done a fantastic job of supporting viewers’ interests in learning more about ThermoGenesis and the processing, preparation, and preservation of cord blood and stem cells. Overall the project was a success as ThermoGenesis can easily update the site which has enabled them to communicate with all groups that visit the website.