Disc-Based Marketing
One of the best-kept secrets in the marketing world has been and to a degree continues to be disc-based marketing. To this day I’m not sure why this is the case as successful marketing tactics usually spread like wild fire. But in the instance of disc-based marketing, it still flies under the radar screen of most marketers out there. It’s truly a strange phenomenon given that disc-based marketing has been around for a very long time.
I’m sure some of you can recall the time, somewhere around 6 years ago, when the small business card CD’s (cut into custom shapes if desired) were the hot fad. This didn’t last too long as these small CD’s and especially the custom shapes would often malfunction in a person’s CD player and cause serious problems. However, despite this minor set back, disc-based marketing using full size CD’s has lived on and is now thriving.
In order to fully grasp disc-based marketing, I must take a minute to elaborate on some the basics. Disc-based marketing typically involves a CD-ROM as the primary digital delivery device, although other digital devices, such as Flash drives can also be used. The disc will usually contain a custom marketing presentation that communicates your marketing messages to your intended audience. The content of the CD can take on many forms such as rich media, video, searchable databases, ecommerce applications, product catalogs and general information indexes. Whatever your goal is in providing customers or prospects with information about your company, the CD can easily be tasked to achieve your business goals.
People view a well-packaged CD as a tangible item that has more perceived value than other types of collateral such as printed brochures. Given this fact, they are much more likely to pop it in their CD drive to see what’s on it. When this happens, you as a marketer can only sit back and smile as you know the person is right where you want them – in front of your presentation, receiving and interacting with your messaging. What could be better?
Well if getting a higher response/interaction rate isn’t good enough, how about the ability to gather and analyze business intelligence information? Rhythm Interactive through the use of its proprietary Point-Click Technology™ can track and gather a viewers experience when interacting with your CD presentation. The users session information is gathered and stored on the Point-Click Server and viewable in a report format that makes it easy for marketers to understand the overall usage of the CD and what specific things a viewer looked at and did while interacting with the presentation. The results are amazing! Imagine how you could enhance your marketing efforts if you knew what products and services interested your prospects. Okay, I would think at this point that you are certainly thinking that disc-based marketing is a bit more interesting and maybe something that you better learn about. But what if I told you that there is more?
Yes, when utilizing Point-Click Technology™ not only can we track, gather and provide reporting on usage, we can also update the presentations after they have been distributed! Think of the cost savings derived from a presentation that can be updated after the customer already has it their possession. This is exactly what Point Click enables you to do.
The process is simple, to update a pre-existing presentation, simply access the Point Click Server and update a mirror copy of the content that was sent out the presentation. An email is auto generated and sent to the customer (the customer has the ability to opt-in during the initial play of the CD) instructing them that the CD has been updated and prompts them to insert the CD to view the updated content. Upon insertion the CD automatically checks with the PC server and pulls in any new content. When the CD does this, it displays the new content in place of the default content that was originally sent out on the CD. Now the customer is receiving new marketing messaging from a pre-existing presentation! The ability to update is a true favorite among marketers as the presentation can be updated and reused with out having to physically interact with, or send more materials to the prospect. This is very effective and provides tremendous cost savings.
As you can see disc-based Marketing supported by Point-Click Technology™ is extremely effective at delivering your marketing messages, gathering usage information and providing a means by which communication frequency can be easily achieved. It’s amazing how effective this tool is. Our clients who use Point Click as a marketing device rave about the results and ease of use. They are also deeply impressed with the ROI and short pay back period as the investment in Point-Click Technology™ is relatively low and the results can be immediate!
At this point, I am expecting the phones to be ringing off the hook tomorrow as all our readers that are true marketers will surly want to schedule a Point-Click Demo. I’m looking forward to the pleasure of assisting all of you. Let’s take your marketing to the next level!
Please call us to learn more about Disc-Based Marketing and Point-Click Technology™.