The Source | July 2008
Client of the Month: KPA/ThermoGenesis
For over 20 years ThermoGenesis has been a world leader in the processing, preparation, and preservation of cord blood and stem cells. The technology developed by ThermoGenesis has led to industry-leading technological platforms, efficient processes, and unparalleled dependability. Additionally, they have consistently provided meaningful insights into the unique challenges — and promises — of this complex.
Read the ArticleService Spotlight: Disc-Based Marketing
One of the best-kept secrets in the marketing world has been and to a degree continues to be disc-based marketing. To this day I’m not sure why this is the case as successful marketing tactics usually spread like wild fire. But in the instance of disc-based marketing, it still flies under the radar screen of most marketers out there. It’s truly a strange phenomenon given that disc-based marketing has been around for a very long time.
Read the ArticleCDs and DVDs Work, Plain and Simple
The shift from traditional media to interactive media is kicking into high gear. This is proving that interactive media is the key to the future of marketing and advertising in the 21st century. However, with this shift, people are extremely focused on the web and tend to neglect a medium that crosses both worlds of traditional and interactive-CD-ROMs and DVDs. This medium is truly interactive but it requires distribution through traditional means such as Direct Mail or direct sales efforts. Regardless one fact remains, CDs and DVDs work, plain and simple.
Read the ArticleMarketers are Getting More Sophisticated, Are You?
Recently, I just finished several speaking engagements on interactive marketing with a focus on email. The events were attended by marketing directors, VPs, brand managers, CEOs and other high profile executives. In meeting attendees and watching some of the other speakers, I noticed a significant increase in the intelligent application of interactive technologies in the marketplace. Marketers are getting more sophisticated in their approach to marketing so I have to ask, what are you doing?
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