Is Email Marketing Just A Fancy Way Of Saying SPAM??

Email has been around for a long time now. I’ve been using it since the early days of the Internet marketing before the dot bomb days. Back then SPAMMING was barely off the ground and email filters didn’t exist. Today Email abuse is at an all time high and people are suspicious of any email that reaches their in box that they don’t recognize.

For the reasons I’ve stated above some people say that email is a waste of time and that it doesn’t work from a marketing point of view. Ultimately these people label any forms of email marketing as a SPAMMING tactic that just won’t work and even worse, get you into trouble. When I hear this come out of a person’s mouth, sometimes a peer or a business colleague I keep quiet and chuckle inwardly. Why, you ask? Because these people have clearly missed the opportunity boat that pulled out of port.

As Marketing Director of Rhythm Interactive, I’ve sold email marketing services to clients that have achieved amazing results. I’m talking about deliverability rates of over 90%, open rates that top 75%, click through and conversion rates that in some cases have reached over 50%. These results are stunning and certainly prove that email marketing is certainly not ineffective nor is it a form of SPAM as our clients rarely if ever have been reported or have been black listed. In fact we only work with clients that use permission based email and best practices regarding opt-in communication.

I’ve seen clients move clearance items, communicate showroom events, announce new products, conduct surveys and simply just send out valuable informative information to customers. The results of these efforts have been staggeringly positive. I encourage each and every client that we have to take advantage of email today. The reason is simple – permission based email marketing efforts are not decreasing they are increasing as more and more companies are beginning to understand email and how best to use it. This means that if your not using email to market to your customers, your competitors probably are.

Don’t fall into the trap of the “SPAM” or the “I don’t understand it, so it must not work” mindsets. Email does work; it is effective and it is successfully being used more and more every day.

If you have questions about email and how you can best leverage it to communicate with customers please contact us today!