The Source | June 2008



Client of the Month: Prairie Band Potawatomi Nation

(by Craig Cooke, CEO)

The Prairie Band Potawatomi Nation is a federally recognized Indian tribe located in Kansas. Originally, they inhabited the Great Lakes region of America and through forced migration, settled in their present day location west of Kansas City. The nation is a vibrant community that retains its cultural heritage and works towards the betterment of its members in a modern age.

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Service Spotlight: Email Marketing

(by Peter Bohenek, President)

When clients ask, “what is one of the most effective ways to market my business?” one of the first answers that come out of my mouth is email. The reason is simple, when planned properly, email delivers results that in some ways are unmatched by any other interactive methods. The key piece of the statement I just made is “planned properly.”

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Giving Customers What They Want

(by Craig Cooke, CEO)

Many of us have heard of the old adage, “the customer is always right.” We are taught to listen to the wants and needs of our customers but how many of us listen and actually deliver to the customer’s satisfaction? If you’re having trouble in this area, email can help you give your customers what they want.

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Is Email Marketing Just A Fancy Way Of Saying SPAM??

(by Peter Bohenek, President)

Email has been around for a long time now. I’ve been using it since the early days of the Internet marketing before the dot bomb days. Back then SPAMMING was barely off the ground and email filters didn’t exist. Today Email abuse is at an all time high and people are suspicious of any email that reaches their in box that they don’t recognize.

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Statistics Corner

According to a recent survey by Ipsos, 80 percent of respondents favor doing business with organizations that use opt-in permission to send e-mail

According to Jupiter Research, e-mails are four times more effective when targeted and integrated with other data

According to Jupiter Research, spending on mobile advertising will increase from $1.3 billion this year to more than $7.6 billion by 2013

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