The Source | April 2008
Client of the Month: Triax Media Group
Triax Media Group is a marketing company specializing in a variety of interactive solutions for large enterprises. For over five years, Triax Media Group and Rhythm Interactive have enjoyed a strategic alliance. This relationship has enabled Triax to deliver a variety of solutions to some of the largest enterprises in the country. Clients include US Bank, Abbott Laboratories, Shire Pharmaceuticals, Anthem Blue Shield Blue Cross and other Fortune 500 clients.
Read the ArticleService Spotlight: Graphic Design Services
I’ve seen some of the best and some of the worst in terms of company branding practices. From too large of a logo to too small, from overwhelming color usage to lack of color and everything in between, I’ve experienced it. No matter who, what or when - across the board - one distinction can usually be made when examining a company’s brand image: either they planned well or they didn’t plan at all.
Read the ArticleBad Practices in Graphic Design
Throughout most of any given working day, professionals employ best practices to resolve problems. In the world of graphic design, designers employ best practices but also use their creativity to sometimes break the rules. However, there are times when corporate communications suffer from bad design. So, instead of discussing best practices, let’s take a look at some (but not all) bad practices in design.
Read the ArticleYou Must Spend Time Creating a Brand!
You’ve heard it before, and you’re going to hear it again right now: Those that plan succeed, those that don’t, plan to fail. This is one of those old sayings that you just can’t argue with. It amazes me that those that came before me were so wise in the ways of so many things. You’d think that peace on Earth would prevail. Maybe it will one of these days. At least, in terms of graphic design related to company branding, today your company can prevail.
Read the Article