Back to the March 2008 issue.

Noritz

(by Peter Bohenek, President)

Noritz offers the highest capacity tankless gas water heaters on the market. Their tankless gas water heaters are designed and manufactured using advanced technology that delivers 83-93% efficiency in their products. Noritz tankless gas water heaters provide an endless supply of hot water on demand, only heating the water that is needed. This performance cuts water heating costs up to 50%.

Noritz takes pride in producing products that are environmentally friendly. Reducing the emission of greenhouse gases is one way Noritz is showing its commitment to saving the environment. Compared to traditional tank-type water heaters, Noritz heaters reduce the strain on the Earth’s natural resources by reducing the emission of carbon dioxide.

Noritz came to Rhythm Interactive in late 2007 for search engine optimization services in conjunction with their corporate website: Noritz.com. After several meetings to gain a firm understanding of Noritz’s business goals, target markets and business sales structure, we went to work.

The first step was to conduct exhaustive keyword research. Noritz competes in a very competitive space, and there are several key competitors that are also hard at work vying for top position in the primary search engines. Additionally, there are a large number of keywords that are potential drivers of qualified customer traffic. The research allowed us to clearly understand which keywords were the most desirable and what steps would be needed to beat the competition and get to the top of the search results heap.

With a solid strategy and a corresponding keyword list in hand, we began to optimize the Noritz website. We spent time revising the content, the Meta tags and the CSS format for page headings and font usage. We also spent time optimizing image titles and creating alt tags. The outcome was very effective, as Noritz immediately began to climb in the search engine results pages.

In terms of program support, each month we have a meeting with Noritz to discuss results to date and discuss strategies for improvement. Ongoing activities include keyword research, link building, content development, competitor reviews and reporting. The results over a 6 month period have been outstanding, as Noritz ranks very well for the top targeted keywords that are the primary drivers of qualified traffic. They have seen traffic and lead generation increase over 20% since we began working on the account.

If you have any questions about our search engine optimization services or about Noritz, please contact us today.





Statistics Corner

49 percent of Americans have purchased a product online, and 66 percent of “Online Americans” have purchased a product online according to a study performed by PEW Internet and American Life Project.

58 percent of Americans use the Internet to solve a problem, which is more than any other media and even more than consulting experts, family and friends according to a survey performed by PEW Internet and American Life Project.

43 percent of Internet users have been frustrated by the lack of information they encounter while using the Internet to find out about or buy goods or services according to a study performed by PEW Internet and American Life Project.

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