The Source | March 2008



Client of the Month: Noritz

(by Peter Bohenek, President)

Noritz offers the highest capacity tankless gas water heaters on the market. Their tankless gas water heaters are designed and manufactured using advanced technology that delivers 83-93% efficiency in their products. Noritz tankless gas water heaters provide an endless supply of hot water on demand, only heating the water that is needed. This performance cuts water heating costs up to 50%.

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Service Spotlight: Search Marketing

(by Peter Bohenek, President)

Rhythm Interactive is a full service interactive agency. To better understand what this means, just think of a traditional advertising company and apply it to the Internet. Basically we offer advertising services that are focused and delivered through the Internet. This involves many facets such as strategy development, website design, email campaign marketing, banner advertising, rich media promotions and search engine marketing. We typically employ several of these services on any client account, as they all work together to form a cohesive solution that delivers results. This article, however, will focus on Search Marketing services.

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Searching for Politics

(by Craig Cooke, CEO)

The current presidential campaign has been a proving ground for the Internet. The sites offered from political candidates are more sophisticated than ever before. Email has been used extensively, as well as fund-raising microsites and, of course, search marketing.

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Gaming Plus Advertising Equals Big Money

(by Craig Cooke, CEO)

“Advergaming,” or using video games as advertising opportunities, has been a growing trend for a long time. Companies such as Massive, Fusion, IGA and ADScape have been successful at focusing their efforts in selling advertising through video games. Massive was acquired by Microsoft in 2006, proving that gaming and advertising amounts to big money.

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Statistics Corner

49 percent of Americans have purchased a product online, and 66 percent of “Online Americans” have purchased a product online according to a study performed by PEW Internet and American Life Project.

58 percent of Americans use the Internet to solve a problem, which is more than any other media and even more than consulting experts, family and friends according to a survey performed by PEW Internet and American Life Project.

43 percent of Internet users have been frustrated by the lack of information they encounter while using the Internet to find out about or buy goods or services according to a study performed by PEW Internet and American Life Project.

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