Corporate Branding

A brand is like an orange. When you squeeze an orange, orange juice comes out. No matter how hard or even when you squeeze it, orange juice comes out each and every time.

The same principle applies to your brand. When people experience it, no matter where, when or how, it should always yield the essence of your company. When we set out to help a client develop their brand, we go through a detailed process that enables us to uncover exactly what will come out when customers “put the squeeze” on your brand.

The first step of this process is discovery. It involves several face-to-face meetings with a client where we investigate the internal and external processes of our client’s business. We interview key stakeholders, talk about target markets, sales goals, business goals and general market views. We conduct research to learn about competitors, their marketing processes and the tactics they employ to achieve desired objectives. We look at market factors and how they may impact our client’s efforts to penetrate the marketplace. We also talk to existing customers and prospective customers to understand their views of our client, their products and services, and anything else they may offer.

After exhausting our discovery and research efforts, we work to develop the strategic marketing plan. For branding purposes this document will be the brand road map that when followed, will breathe life into the brand on numerous levels. It addresses the name of the company, the name of the product and/or service, the logo, the tagline and the byline, as well as the color palette that will be utilized to develop the look and feel of the brand. We also work to develop brand messaging that will be communicated in a consistent form to customers, no matter where, when and how the interaction with the brand takes place.

Once completed the strategic plan is presented to the client for comments and revisions. Upon approval we enact the plan. This involves the development of each asset that will be utilized to communicate the brand. From the logo to the website, to email template formats, to letterhead and business cards, Rhythm Interactive will architect your brand. We are experts, and we can create your brand and achieve success based on your goals and objectives.

Please contact us today to discuss our services in greater detail.