The Source | February 2008
Client of the Month: Consumer Portfolio Services
Consumer Portfolio Services, Inc., (”CPS”) is a specialty finance company that provides indirect automobile financing to individual borrowers with past credit problems, low incomes, or limited credit histories. CPS was founded in 1991, and the company’s common stock is traded on the NASDAQ National Market System under the symbol “CPSS.”
Read the ArticleService Spotlight: Corporate Branding
A brand is like an orange. When you squeeze an orange, orange juice comes out. No matter how hard or even when you squeeze it, orange juice comes out each and every time.
Read the ArticleIn a Tough Economy, Interactive Marketing Holds Up
Today, it’s hard to get through a day without hearing about a slow-down in the economy. The media debates whether we are in a recession or not, and the housing market continues its doldrums. Even big retailers reported that the holiday shopping season was weak. Despite all the fear-mongering that is being reported, some sectors are doing well, such as technology. It is evident though, that times are getting more challenging, and now it’s more important than ever to take advantage of interactive marketing.
Read the ArticleBranding Perceptions
Just like brands on the backsides of cattle, people love to tote their favorite brands. Think about it—Gucci, Coach, Levi’s, Coca-Cola, The Gap, Starbucks, are all major brands that have loyal customer followings. Successful well-known brands are everywhere.
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