Back to the January 2008 issue.

Clients of 2007

(by Peter Bohenek, President)

Happy New Year 2008!! Once again another year has passed and we have now begun the wondrous journey into a new one. Rhythm Interactive is thankful to have had the opportunity and the honor to work for all our clients in 2007.

We are very excited about 2008 and are eager to work for each and every client in providing the highest level of Interactive services in the industry. However, before we completely focus on 2008 we would like recognize and thank some of the many clients that made 2007 an amazingly wonderful year!!


Client: CBRE - AXIS

Client of the Month for February 2007

Axis is a CB Richard Ellis (CBRE) product that was created to enhance the value of a commercial real estate asset through increased operational efficiency and improved marketing capabilities. Axis can be defined as commercial real estate software that delivers world-class service by integrating these key areas: 1) The Marketing and Branding of an Asset; 2) Streamlined Efficiency, Continuity and Community; 3) Real-Time Communication Between Owner, Lease Broker, Tenant and Manager; 4) Greater Building Value.

Within a 90-day time period we designed and developed the following assets for CBRE and AXIS:

  • The AXIS logo and complete brand identity
  • The AXIS website
  • The graphics for the AXIS trade show booth
  • Letterhead, business cards, stationery and envelopes
  • A one-sheet brochure
  • Two Flash commercials complete with voice over, music, and animation
  • An informational CD with packaging and a detailed brochure

Client: Charles Drew University

Client of the Month for March 2007

The Charles Drew University of Medicine and Science has evolved and grown, shaped by the needs of the community it serves. Located in the Watts-Willowbrook section of South Los Angeles, the institution benefits from its location and the corresponding diversity and complexity of its patient population by creating an academic environment unlike any other. Through innovative basic science, the university conducts education, patient care and research programs - training physicians and allied health professionals to provide care to underserved populations.

The university approached Rhythm Interactive about a year ago with the desire to enhance their interaction with alumni. To do so, Drew hired Rhythm to develop an alumni website. The website was developed to meet goals and objectives that were formulated by Drew’s Alumni Relations office. A key feature created was an alumni registration form that quickly enabled alumni to access the password-protected alumni community. Once an alumnus was logged into the system, they had access to a message board system that facilitated alumni communication and interaction.


Client: CBRE - TenantConnect

Client of the Month for April 2007

TenantConnect is an online system that leverages the combined purchasing power of CB Commercial Richard Ellis and more than 34,000 CBRE tenants — giving tenants direct access to pre-negotiated discounts on the business products and services that they use the most.

The Asset Services Division of CBRE developed the idea for TenantConnect. They immediately recognized the need to bring in an experienced interactive firm that had full service capabilities. The goal was to create TenantConnect from the ground up. The scope included the following:

  • Marketing Strategy: Marketing Plan Development, Messaging Development, Value Proposition Formulation
  • Brand Development: Logo Development, Style Guide Development
  • Website Development: Concept Development, Content Development, Partner Interface Development, Database Development – Content Management System, Graphic Selection, Flash Programming
  • Marketing Execution: One Sheet Flyer Design, Rent Statement Enclosure, Email Message Development

Client: Ellison Technologies

Client of the Month for May 2007

Ellison Technologies is a provider of advanced machining solutions to North American metal-cutting manufacturers and their global affiliates. Through multiple locations across the United States, they distribute high-end manufacturing machines and provide value-added services such as manufacturing consulting and equipment financing.

Ellison Technologies contacted Rhythm Interactive almost a year ago to discuss their overall interactive strategy for their upcoming fiscal year. Shortly thereafter, Ellison selected Rhythm Interactive to provide service and support for their entire fiscal year.


Client: Van’s Gifts

Client of the Month for June 2007

Van’s Gifts creates gorgeous and unique gift baskets for any occasion: Mother’s Day gift baskets, corporate gift baskets, holiday gift baskets, coffee, tea and chocolate gift baskets, spa gift baskets, wine gift baskets, real estate gift baskets, Dean & Deluca gift baskets, Godiva gift baskets, and MontBlanc gift baskets.

Van’s came to Rhythm Interactive with a desire to implement an email marketing program that would increase customer retention and at the same time foster new sales. To do this, Van’s specifically requested Rhythm Interactive’s email marketing solution: RhythmMail.


Client: ALEKS

Client of the Month for July 2007

ALEKS is a company that specializes in a proprietary approach to student assessment learning utilizing a process known as adaptive questioning. Through adaptive questioning, ALEKS accurately assesses a student’s knowledge state and then delivers targeted instruction on the topics a student is most ready to learn.

ALEKS came to Rhythm Interactive with a desire to implement an email marketing program that ALEKS could leverage to increase customer awareness and could use to share success stories with instructors. To do this ALEKS specifically requested Rhythm Interactive’s email marketing solution: RhythmMail.





Statistics Corner

The top three fastest rising search terms on Google in 2007 were “iPhone,” “Badoo,” and “Facebook” at positions one, two and three respectively.

The busiest time period for online holiday shopping this season occurred from 12:00 pm to 3:00 pm according to comScore Networks.

According to the Consumer Electronics Association, more than half of U.S. households own a digital television

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