Back to the December 2007 issue.

Online Trading Academy

(by Craig Cooke, CEO)

Online Trading Academy is the leading trading school in the world. This rapidly growing organization has over twenty locations throughout the world with their corporate headquarters located in Irvine, California. Online Trading Academy is unique in the fact that they teach their customers a true understanding of how world financial markets operate. They do not teach “get rich quick with my automated stock program” that, unfortunately, so many traders fall victim to when first learning how to trade. Another aspect that differentiates them from other trading schools is that they let their students perform live trades with the school’s capital so learning is entirely risk-free. No other school in the world offers this.

Online Trading Academy originally contacted us to create a number of email templates, but through discussion of our capabilities, they contracted us to perform a variety of interactive services. The first phase has consisted of focusing on email marketing. After we conducted an initial discovery phase, an email marketing strategy was formulated and documented and serves as a plan to execute throughout the year. In addition to executing this plan, the client assigns various emails to be created and delivered through an ongoing retainer agreement.

So far, in the early stages of developing emails for the client, the results have been positive. Open rates and click-through rates have increased, which has resulted in a 50% decrease in the cost of bringing visitors to their website. Also, the creative execution has elevated the brand in comparison to what the client was previously sending. The sales people and franchise owners throughout the organization are excited to be utilizing these new email templates to aid them in their marketing efforts.

Other projects on the horizon include custom video productions, a website redesign and search marketing. We’re excited to be working with Online Trading Academy, and we look forward to a long, rewarding partnership for future growth and expansion for both our organizations.

For questions about this article or about the services that we provide to Online Trading Academy, please call us at 949.215.1250.





Statistics Corner

Wireless subscribers in the U.S. have surpassed 250 million, according to a report released by industry group CTIA.

According to a study by Netpop, forty-six percent of Chinese broadband users look to search engines, versus 25 percent of American broadband users, when making purchase decisions.

The DMA recently reported that seventy-two percent of web users prefer ad-supported sites versus subscription-based sites.

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