Why You Should Market Online

Today more and more advertising is delivered through online. Companies both large and small are increasing Internet ad spending with no end in sight. This amazing demand is driving innovation, technology, processes and reporting. Basically online advertising is growing fast and evolving at the same time. This rapid expansion is due to the success that advertisers have and continue to experience from online advertising.

Let’s take a look at the facts. There are over a billion people all over the world using the Internet to conduct research, work, shop, socialize and have fun. Simply put, the Internet has become the communication tool of choice for most people. What this means to advertisers is opportunity to lure people to a website or an ad interface, to engage them and then convert them. The end result, the ultimate goal: to generate a sale and watch profits grow.

Furthermore, you must consider that no other form of advertising offers the success that online does. When properly executed, no other form of advertising can out perform Internet advertising in terms of cost and results. Effective Internet advertising usually involves: Email Marketing, Affiliate Programs, Conversion Rates, Rich Media Campaigns, Social Media, Search Marketing. Any and all of these methods can be used as marketing tools to reach the ever-growing Internet population.

According to Global Reach, since the year 2000 the online population has grown by an average of 22% each year. This far outpaces television, radio and any other forms of advertising. What’s even more startling is that the rate at which people spend money on the Internet is growing faster than viewership growth. In 2007 Internet commerce, direct buys through an ecommerce engine, is expected to reach over 200 billion dollars worldwide. But you must also consider that Internet lead generation - that results in an offline sale - is even greater than direct ecommerce. The two combined clearly indicates that the Internet offers advertisers huge opportunities that are still growing each and every day!

This is the amazing part—a huge percentage of Internet viewers rely on search engines – 22% use them regularly to conduct research prior to purchase. An additional 16% indicated that they visit a manufacturer’s website to perform research. This means that approximately 40% (Source: Millward Brown) of the shoppers out there rely on the Internet to make important buying decisions. In a nutshell – if you are not advertising on the Internet or don’t at least have a website on the Internet, you are missing sales!

Don’t let an obvious trend pass you by without taking advantage of it. Call us today at 949.215.1255 to discuss this article and learn more about advertising on the Internet.