Back to the October 2007 issue.

Triax Media Group

(by Craig Cooke, CEO)

Triax Media Group is a marketing company specializing in a variety of interactive solutions for large enterprises. For the past five years, Triax Media Group and Rhythm Interactive have enjoyed a strategic alliance. This relationship has enabled Triax to deliver a variety of solutions to some of the largest enterprises in the country. Clients include Amgen, Abbott Laboratories, Shire Pharmaceuticals, Anthem Blue Shield Blue Cross and other Fortune 500 clients.

Two projects currently in development for Triax include multimedia CD-ROMs for Takeda Pharmaceuticals and U.S. Bank. Takeda is utilizing our Point-Click Technology™ to deliver an enhanced CD informing consumers about Rozerem, a sleep-aid (I’m sure you’ve seen the commercials on T.V. with Abraham Lincoln and the beaver). The U.S. Bank project is incorporating a reality-based game show to promote Health Savings Accounts (HSAs). It includes a full-scale video production, with 25 actors, that entertains and informs consumers.

The alliance with Triax Media Group has been incredible. We have produced numerous projects and handled millions of units of CD/DVD replication and printing. Triax Media has been able to continuously secure more business based on the portfolio Rhythm Interactive has helped develop. They have been able to launch successful interactive campaigns using an under-utilized medium: the CD-ROM. Clients have requested repeat business, and Triax has experienced solid growth.

All of us at Rhythm Interactive give special thanks to Triax Media for the great opportunities and special alliance that has developed over the years. We look forward to everything that the future has in store for us.





Statistics Corner

Deliverability rates for permission-based email average 75 percent in the U.S. according to a study performed by Lyris.

The top five search providers measured by number of searches in August are: 1. Google, 2. Yahoo, 3. MSNWindowsLive, 4. AOL and 5. Ask.com. (Data provided by Nielsen/NetRatings.)

Barack Obama and Ron Paul each dominated their respective parties market share for website traffic in August according to Hitwise. Barackobama.com registered 36.5% of Democrat market share and ronpaul2008.com registered 42.56% of Republican market share.

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