The Source | October 2007

Client of the Month: Triax Media Group

(by Craig Cooke, CEO)

Triax Media Group is a marketing company specializing in a variety of interactive solutions for large enterprises. For the past five years, Triax Media Group and Rhythm Interactive have enjoyed a strategic alliance. This relationship has enabled Triax to deliver a variety of solutions to some of the largest enterprises in the country. Clients include Amgen, Abbott Laboratories, Shire Pharmaceuticals, Anthem Blue Shield Blue Cross and other Fortune 500 clients.

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Service Spotlight: Media Planning and Buying Services

(by Peter Bohenek, President)

The world of the Internet is growing more complex each day as new and innovative technologies, modes of communication and advertising options are constantly being developed and introduced. In terms of online media buying, more knowledge is required as launching a successful online advertising campaign is also growing and becoming more challenging. Additionally, unlike traditional advertising, which has more standards and more consistent advertising opportunities, Interactive campaigns require a solid media plan before creative or any other processes can take place.

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Specs, Specs and More Specs: How the Online Advertising Industry is Standardizing

(by Craig Cooke, CEO)

Ten years ago, life was easy. The main ad unit on a website was a 468×60 pixel banner. Today, there are more options than ever before for online advertising. This makes it difficult for both publishers and advertisers to sell and purchase media. Trying to gather specifications from various websites has been a daunting task. However, more and more publishers and advertisers are paying attention to efforts for standardizing new media.

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Why You Should Market Online

(by Peter Bohenek, President)

Today more and more advertising is delivered through online. Companies both large and small are increasing Internet ad spending with no end in sight. This amazing demand is driving innovation, technology, processes and reporting. Basically online advertising is growing fast and evolving at the same time. This rapid expansion is due to the success that advertisers have and continue to experience from online advertising.

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Statistics Corner

Deliverability rates for permission-based email average 75 percent in the U.S. according to a study performed by Lyris.

The top five search providers measured by number of searches in August are: 1. Google, 2. Yahoo, 3. MSNWindowsLive, 4. AOL and 5. Ask.com. (Data provided by Nielsen/NetRatings.)

Barack Obama and Ron Paul each dominated their respective parties market share for website traffic in August according to Hitwise. Barackobama.com registered 36.5% of Democrat market share and ronpaul2008.com registered 42.56% of Republican market share.

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