Back to the September 2007 issue.

Online Advertising

(by Peter Bohenek, President)

An Advertising Medium That Offers More!
I’ve been involved with the Internet since 1995, which means I’ve had about 12 years of experience in the online world. The one thing I’ve come to know is that to advertisers, the Internet offers the most direct and immediate means of reaching target markets.

When I look back on the history of the Internet, advertising has gone from basic animated GIF’s and simple text ads, to Flash pop-ups, search marketing, rich media experiences, audio enhanced messaging, video advertisements, and to social media forms of network advertising.

It’s truly amazing when you realize the different techniques and options that are being utilized out there. And the good news is that every day someone is trying something new; trying to develop a unique way of leveraging the Internet to communicate their marketing messaging. Ultimately these new ideas are opportunities for online advertising to evolve and to continue to offer marketers fascinating and extremely effective ways to communicate

At Rhythm Interactive we work hard on behalf of our clients to take advantage of the different options available to yield the maximum results when developing and managing online advertising campaigns. The golden rule that we always follow is: Strategy Comes First. The reason is simple, if you have a plan, you have a 100% greater chance of achieving success then if you fail to plan.

Our process begins with a detailed discovery step that involves several meetings with the client. During these meetings we uncover important facts and information that enable us to create a detailed marketing plan. The plan contains strategy, goals and objectives, and it identifies the different tactics that we will employ to initiate the plan and ultimately achieve success for our client.

The methods that we use can include the following:

  • Interactive Banner Creation & Placement
  • Rich Media Advertisements
  • Video Advertisements
  • Flash Advertisements
  • Social Media Network Advertising
  • Search Marketing
  • Co-Registration Media Buys
  • Affiliate Channel Advertising
  • Email Marketing
  • Online Sweepstakes

Any and all of these methods can be effectively used to reach target prospects. The mix of methods that we select depends on the strategy and the suggested tactics in the plan we develop for your company. We then carefully develop your marketing campaign and deploy it.

We monitor the impact and work to constantly improve based on results. Each month the plan becomes more successful as we continue to build off the previous month’s efforts.

Rhythm Interactive has mastered online advertising and offers clients an amazing opportunity to grow their businesses. Contact us today to discuss your advertising needs and how we can help you achieve success!! Call us at +1 949.215.1250 or email us at info@rinteractive.net.





Statistics Corner

According to a study by ComScore and Yahoo, almost 90 percent of incremental sales generated by online advertising take place in stores, and consumers exposed to online advertising spent an incremental $6 in stores for every $1 spent online.

The value of the total online-video market — both pay and ad supported — will be worth $15.6 billion by 2012 according to a study by ABI Research.

Internet advertising revenue, at $21.7 billion, will pass radio, at $20.4 billion, this year, according to a new eMarketer report.

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