The Source | September 2007

Client of the Month: National Center for American Indian Enterprise Development

(by Craig Cooke, CEO)

The National Center for American Indian Enterprise Development (NCAIED) is the first national non-profit corporation created and directed by American Indians, solely dedicated to developing American Indian economic self-sufficiency through business ownership. NCAIED supplies technical assistance and consulting services in all areas of business development to American Indian owned small businesses and tribal enterprise operations. NCAIED also works with federal government agencies, corporations and foundations to facilitate a business relationship between American Indian enterprises and private industry.

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Service Spotlight: Online Advertising

(by Peter Bohenek, President)

An Advertising Medium That Offers More!
I’ve been involved with the Internet since 1995, which means I’ve had about 12 years of experience in the online world. The one thing I’ve come to know is that to advertisers, the Internet offers the most direct and immediate means of reaching target markets.

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New Media vs. Traditional Media in the ’08 Presidential Race

(by Craig Cooke, CEO)

Once again the Internet is transforming our way of life. This time, in the realm of politics. During the last presidential election, a hint of what was to come was displayed by strong fundraising efforts for Howard Dean. Now, in the upcoming 2008 election, we are truly seeing the difference in how the Internet is influencing the public in comparison to traditional media (television, print and radio).

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Online Advertising Explodes with Web 2.0

(by Craig Cooke, CEO)

It’s not news that the advertising landscape is changing. Without a doubt, the focus on traditional media is transitioning to new media. Time and time again, news reports mention the growing demand of interactive media specialists and how some fortune 500 company has decided to allocate more of their marketing spend towards the Internet. What makes this newsworthy is the rate at which this is occurring in conjunction with the rapid adoption of web 2.0 technologies. Online advertising is literally exploding.

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Statistics Corner

According to a study by ComScore and Yahoo, almost 90 percent of incremental sales generated by online advertising take place in stores, and consumers exposed to online advertising spent an incremental $6 in stores for every $1 spent online.

The value of the total online-video market — both pay and ad supported — will be worth $15.6 billion by 2012 according to a study by ABI Research.

Internet advertising revenue, at $21.7 billion, will pass radio, at $20.4 billion, this year, according to a new eMarketer report.

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