Cable Manufacturing

CMB offers to distributors, resellers, and government agencies and retail customers the widest selection of computer cables and accessories that meet the highest standards of the industry. CMB anticipates customer needs and maintains inventories that allow the rapid fulfillment of orders. All CMB products are pre-tested to insure the highest quality and performance at a price that defines value. They guarantee every product with a lifetime warranty. CMB is the one source for quality computer accessories that are innovative, reliable and have inclusive applicability.

CMB came to Rhythm Interactive with a need to develop a custom ecommerce store that would support their large government clients as well as individual retail clients. After a couple of meetings with CMB, Rhythm Interactive created the website plan. After review with CMB and a couple of slight modifications, the website development project was underway.

After several months of organizing over 2,600 products, specifications, associated images and other website content, the first glimpse of the functioning ecommerce store was available. The site was custom engineered to include:

A Buyer/Representative Interface – This functionality enabled CMB’s larger clients to have a purchasing approval process. The process begins with the representative building a shopping cart of items and then being able to submit them for buyer review and processing.

Customer Groups – CMB has price levels that it offers to clients based on the routine size of orders. A sliding percentage discount format would not work in CMB’s case, as the raw materials used in cable fluctuate greatly from day to day and from product to product. Therefore we built a custom pricing application that enabled the set up of customer groups and specific pricing that could be applied to individual customers or to entire groups.

Custom Upload Feature – Due to price fluctuations, CMB has a need to batch product uploads on a frequent basis. In order to preserve the existing product formats, a custom upload feature was developed that enabled the easy upload of specific products and categories without having to upload the entire product database.

QuickBooks Integration – CMB uses QuickBooks to handle all its accounting needs. In conjunction CMB had a strong desire that the site be integrated with QuickBooks to cut down on administrative time. To meet this request we implemented middleware that worked with the ecommerce store and QuickBooks. The software works great, allowing many different types of transactions including quotes, final orders and purchase orders to be exchanged between the two systems.

Overall, the project was a huge success, as CMB customers of all sizes can now place orders through the site rather than by phone or fax. This has increased company efficiency and created a positive perception of CMB as a forward thinking company!

For more information about this project or about Cable Manufacturing Business, please call us at 949.215.1250.