Disc-Based Marketing

While a website is a virtual touch point, a CD is a tangible product that recipients can touch, feel and interact with. This personal approach works to capture a prospect’s curiosity and attention without asking or expecting them to visit a website. In fact, an Internet connection is not necessary to view a CD presentation. We call this type of communication medium “Disc-Based Marketing.”

Disc-Based Marketing has been around for quite awhile, but it is just now beginning to be heavily leveraged as an effective communication tool. To support this technology’s second coming, Rhythm Interactive offers a variety of Disc-Based Marketing strategies and products that can be added to your marketing arsenal to significantly increase brand awareness and sales. From Flash presentations to CD-ROM-based product catalogs and training modules, Rhythm Interactive can assist with your marketing needs.

The majority of our disc-based solutions are built using our proprietary CD presentation technology called Point-Click^™. This technology enables us to create smart CDs that our customers utilize to improve their marketing efforts while delivering to prospects and customers a customized approach to interact with marketing messages.

What makes the Point-Click technology so valuable is its ability to track user behavior and to enable updates to the CD after it is sent to customers. The tracking capability gathers user session information and stores it on the centralized Point-Click server. There, the information is readily available for marketing executives to review and analyze. This information includes: categories and products that are viewed, files that are printed or downloaded, and searches that are performed. All of this user activity can be tracked and recorded. This is very useful in gaining an understanding of customer habits, interests and needs.

A Point-Click CD can also be updated! Updates can be sent through the Internet to the CD. Price updates, new products, new images and even new categories can be added to the CD. Updates are simply sent out and stored on the customer’s computer and accessed by the CD upon startup. This is an amazing method of offering a CD that “never” becomes outdated.

Point-Click technology may seem geared toward a B-to-C application, but it supports B-to-B initiatives as well. From Flash presentations to interactive CDs, Point-Click offers an intelligent approach to Disc-Based Marketing.

For example, for pharmaceutical companies who want to announce new drugs to sales training presentations for employees, interactive CDs built on with Point-Click technology are a fantastic way to communicate and understand the effectiveness of the CD in terms of viewer usage and activity.

Furthermore Disc-Based Presentations are without limitation in terms of the media that can be incorporated to engage prospects. Presentations can have video, audio, animation, menu systems, surveys, games, downloadable files and much more. Each presentation can be used in a variety of ways including direct mail, giveaways, and as tradeshow handouts. They also can be included as supplements to brochures.

As you can see, Rhythm interactive offers a variety of products and methods associated with Disc-Based Marketing. This form of marketing is effective and offers users an experience that transcends web-based viewing.

Please call Rhythm Interactive today to discuss Disc-Based Marketing programs.