The Source | July 2007
Client of the Month: ALEKS Corporation
ALEKS is a company that specializes in a proprietary approach to student assessment learning utilizing a process known as adaptive questioning.
Read the ArticleService Spotlight: Disc-Based Marketing
While a website is a virtual touch point, a CD is a tangible product that recipients can touch, feel and interact with. This personal approach works to capture a prospect’s curiosity and attention without asking or expecting them to visit a website. In fact, an Internet connection is not necessary to view a CD presentation. We call this type of communication medium “Disc-Based Marketing.”
Read the ArticleDiscs are More Than Just Great Coasters
CD-ROMs were utilized as a direct marketing tool in the late nineties mostly by Internet Service Providers. America Online blanketed the country for a number of years. Even people including myself that already had an AOL account seemed to get new discs every month that offered a free trial. They sent so many discs with poor targeting that many of them ended up in the trash or were used as drink coasters. Many people are surprised to hear about the benefits CD-ROMs and DVDs can bring to a marketing campaign. They really are more than just coasters.
Read the ArticleWhat the iPhone Will Bring to the World of Interactive
The iPhone has been one of the most anticipated product launches in recent history. People were lining up in front of Apple stores and AT&T stores days before the release.
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