Back to the June 2007 issue.

Van’s Gifts

(by Peter Bohenek, President)

Van’s Gifts has been in business since 1984, establishing a reputation as one of the leading gift providers in the industry. In fact Van’s was voted #1 by the Wall Street Journal for originality in the category of gift basket “after-use.”

Van’s creates gorgeous and unique gift baskets for any occasion: Mother’s Day gift baskets, corporate gift baskets, holiday gift baskets, coffee, tea and chocolate gift baskets, spa gift baskets, wine gift baskets, real estate gift baskets, Dean & Deluca gift baskets, Godiva gift baskets, and MontBlanc gift baskets.

Van’s Gifts stands behind the quality of their products and service…they offer a complete customer satisfaction guarantee upon delivery. Van’s Gifts makes thanking your clients, employees, family and friends easier than it has ever been!

Van’s came to Rhythm Interactive with a desire to implement an email marketing program that would increase customer retention and at the same time foster new sales. Rhythm met with Van’s to understand their business goals and objectives. Rhythm responded recommending their email marketing solution: RhythmMail.

RhythmMail is a powerful marketing solution that offers users the ability to develop and manage email marketing campaigns. It provides list management features, campaign tracking, dynamic content, private label capabilities, document and image libraries and a suite of other powerful features.

Rhythm introduced Van’s marketing team to the application and provided the necessary training to get Van’s well on their way to becoming email marketing specialists. The initial set up was handled by Rhythm, which included email template development, list import and management, and the preparation and sending of the first few emails. After that point Van’s team was ready to take the wheel and directly manage their account.

To date Van’s has successfully deployed numerous HTML emails that promote their brand, communicate special offers and provide customers with valuable information. Rhythm Interactive is thrilled to have Van’s Gifts as a valued client and gratified that the RhythmMail solution has helped them reach their marketing goals and objectives.

For more information about Van’s Gifts or the RhythmMail application, please contact us today!





Statistics Corner

Email penetration is at an all-time high of 91 percent among Internet users between the ages of 18 and 64, as reported by eMarketer.

In the US alone, 88% of adult Internet users have personal email accounts. Further, 46% of them have email access at work. Added together, eMarketer estimates that 147 million people across the country use email almost every day.

A MarketingSherpa study found 78% of business email marketers and 69% of consumer email marketers still think that email marketing is effective, and its impact continues to grow, either “slowly” or “significantly.”

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