Back to the June 2007 issue.

Email Marketing

(by Peter Bohenek, President)

Email marketing is hot, offering clients numerous opportunities to reach out to existing customers and ultimately usher in new sales. Email had a bad rap due to all the spammers out there – but the stigma has been lifted. Today, email is one of Rhythm’s fastest growing services in terms of client interest and desire to utilize email for marketing purposes.

Clients see the value of email, as they are able to reach their customers in an efficient cost effective manner, helping them acquire and retain customers.

Rhythm Interactive offers full service email marketing support through RhythmMail, a first class email application that enables clients to do the following:

  • Develop sophisticated emails without having to rely on outside help or an IT investment.
  • Dynamically generate and deliver personalized emails based on your customers’ preferences.
  • Leverage your website and existing customers to quickly add more subscribers to your opt-in lists.
  • Analyze the results of your email campaigns in real-time, as opposed to waiting for someone to run a report for you.
  • Create and embed custom surveys in your emails to capture additional customer preferences.

The RhythmMail application is designed for non-technical and technical users alike, allowing you to control not only the content creation of each campaign, but also list management, testing, delivery, and tracking analysis of each campaign.

Two different account types are supported through RhythmMail. The first is our licensed account offering, which enables clients’ first hand use of the system 24-7. Basically you setup, send and manage your email campaigns. This is a low cost solution that provides clients with maximum flexibility. The second account type is a fully managed account. In this scenario, our experienced staff works closely with you to perform campaigns and manage your account on your behalf.

Regardless of account type, all the bells and whistles are yours to take advantage of, and we will provide you with the support you need to become a successful email marketer!

For more information about RhythmMail and email marketing, please contact us.





Statistics Corner

Email penetration is at an all-time high of 91 percent among Internet users between the ages of 18 and 64, as reported by eMarketer.

In the US alone, 88% of adult Internet users have personal email accounts. Further, 46% of them have email access at work. Added together, eMarketer estimates that 147 million people across the country use email almost every day.

A MarketingSherpa study found 78% of business email marketers and 69% of consumer email marketers still think that email marketing is effective, and its impact continues to grow, either “slowly” or “significantly.”

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