The Source | June 2007

Client of the Month: Van’s Gifts

(by Peter Bohenek, President)

Van’s Gifts has been in business since 1984, establishing a reputation as one of the leading gift providers in the industry. In fact Van’s was voted #1 by the Wall Street Journal for originality in the category of gift basket “after-use.”

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Service Spotlight: Email Marketing

(by Peter Bohenek, President)

Email marketing is hot, offering clients numerous opportunities to reach out to existing customers and ultimately usher in new sales. Email had a bad rap due to all the spammers out there – but the stigma has been lifted. Today, email is one of Rhythm’s fastest growing services in terms of client interest and desire to utilize email for marketing purposes.

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Successful Email Marketing Requires Strategy

(by Peter Bohenek, President)

Utilizing email to build your brand and foster sales is an extremely effective tactic, but it requires a well-devised strategy to provide maximum results. When you are setting out to begin an email marketing campaign, you should consider the following:

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Interesting Email Statistics

(by Peter Bohenek, President)

We are always interested in sharing knowledge with our clients, friends and colleagues. Listed below are some interesting email marketing statistics. The sources for this information were eMarketer, Jupiter Research and the Direct Marketing Association.

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Statistics Corner

Email penetration is at an all-time high of 91 percent among Internet users between the ages of 18 and 64, as reported by eMarketer.

In the US alone, 88% of adult Internet users have personal email accounts. Further, 46% of them have email access at work. Added together, eMarketer estimates that 147 million people across the country use email almost every day.

A MarketingSherpa study found 78% of business email marketers and 69% of consumer email marketers still think that email marketing is effective, and its impact continues to grow, either “slowly” or “significantly.”

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