Back to the March 2007 issue.

Search Marketing

(by Peter Bohenek, President)

Every company that is focused on success is intent on increasing sales. In today’s fast-paced world, sales are facilitated through many channels, and one of the most cost effective methods is through the company website. Today more companies use the Internet to conduct business than ever before. In fact, Jupiter Research’s forecast projects that by 2008, nearly 30% of offline purchases will be influenced by research performed online.

This means that prior to directly interacting with sales personnel, prospects are more likely to visit the company website. Their first impression is made right there on the website. Realizing this, you as a marketer must ensure that prospects searching for your products and services arrive at your company’s website in response to a search engine query. This translates to employing Search Engine Marketing strategies to your marketing tactics.

Search Engine Marketing (SEM) is an all-inclusive term that describes marketing methods that can be utilized to gain and increase visibility of your website in search engine results pages. There are several ways to achieve desired visibility, which can include:

  • Search Engine Optimization
  • Pay-Per-Click Advertising (PPC)
  • Paid Inclusion

All in all, SEM programs are geared toward one thing – increasing the visibility of your website. The ultimate goal of achieving visibility is to drive qualified traffic to your website, and qualified traffic translates to an increase in sales.

Rhythm Interactive provides expert capability in exploring the weaknesses and strengths in the various SEM methods and in your company’s individual products and services to find the best way to promote your website in search engines.

Each of the programs we offer requires several steps and in-depth research that include:

  • Discussions to understand what you sell and what your specific sales goals are.
  • A thorough review of your website to determine what will need to be improved in relation to the program(s) that will be employed.
  • Research to determine which keywords are the best drivers of qualified traffic.
  • A review of historic data related to your website’s performance prior to hiring Rhythm Interactive. This will involve access to your website’s server logs.
  • Performing the necessary improvements to the website to obtain desired rankings and to convert viewers once they are on your website.

Once these steps are completed and your SEM program is underway, Rhythm Interactive provides monthly monitoring and ongoing improvements to make sure that positive results are achieved.

Please contact Rhythm Interactive today to discuss Search Engine Marketing and how sales through your website can be increased.





Statistics Corner

Twenty-five percent of Internet users have a mobile phone with Web access according to a study released from the Pew Internet & American Life Project.

The latest Customer Satisfaction Index shows customer satisfaction with e-commerce sites surpassed satisfaction with offline retailers by 11.6 percent.

Data released by Oneupweb shows search traffic originating from Google accounted for 72 percent of online Valentine’s sales.

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